The influence of service convenience, purchasing self-efficacy, and hedonic value on consumers’ continual participation in group buying behavior: The comparison of traditional and online group buying
碩士 === 元智大學 === 國際企業學系 === 98 === In Taiwan, both traditional and online group buying are very popular for consumers. Group buying is really attractive for consumers, especially in the recent years of economic recession. According to the past research, researchers focused more on price-relat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82323057802623921861 |