The Effect of Multiple Merchant Loyalty Programs on Consumer Loyalty - A Consumer Perspective
碩士 === 元智大學 === 國際企業學系 === 98 === Loyalty programs are the most common marketing strategies in the relationship marketing and widely used by all kinds of industries. The main purpose of loyalty program is to attract and stimulate consumers to make customers use the loyalty program more often and...
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31066915246418118506 |