Exploring the Phenomenon of Classic Products in Consumer Market

碩士 === 元智大學 === 企業管理學系 === 98 === In the market, there seems to exist certain kinds of products which are something unique and extraordinary to consumers. These kinds of products own the characteristics of quintessence, which is something like soul. They are not improvable, because customers like t...

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Bibliographic Details
Main Authors: Ya-Hsuan Tsou, 鄒亞璇
Other Authors: 黃文曄
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/49806261947503120730