A Study of Broadcasting Stations Strategic Alliance – Take Apple Line as Research Sample

碩士 === 雲林科技大學 === 商管專業學院 === 98 === Since Taiwan had opened the limitation of broadcasting, it gave rise to new established broadcasting stations in 1993. Strategic alliance is the main reason for business to grow in the recession era and to survive in the competitive circumstances. Alliance between...

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Bibliographic Details
Main Authors: Chang Li-Chin, 張麗琴
Other Authors: Shang-Ping Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/85464404056872286568