The Study of Consumption Situation, Brand Image, Value Perceived and Their Relation Behavioral Intention -A Case Study of Chungyo Department Store in Taichung.
碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 98 === In view of the competition among department stores is getting intensified. Recently, department stores usually competed with others by giving customers some discount or sending them gifts. However, the result of price war is that businesses are hard to raise t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46932674240226294329 |