A Study of the Relationships among Customer Motivation, Satisfaction and Loyalty – Example of Feng-Chia Night Market in Taichung County

碩士 === 雲林科技大學 === 休閒運動研究所碩士班 === 98 === Night markets in Taiwan supply the leisure and entertaining functions and become the important spots for the tourist. This study researched in the demographic statistics variables and travel characteristics of Feng-chia night market. This study also constructe...

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Bibliographic Details
Main Authors: Shih-Yaun Liao, 廖士元
Other Authors: Tsung-Hung LEE
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/17027075777304552703