A study on the Relationships among Marketing Channel, Relationship Marketing, and Buying Intention - Based on the Case of Photo Printing Market
碩士 === 雲林科技大學 === 資訊管理系碩士班 === 98 === Due to the rapid development of Internet and electronic commerce, emerging on-line channel get more and more popular, and exert strong competitive pressure toward traditional physical channel. The importance of relationship marketing and service quality toward c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78777619768413288355 |