A Study of Social Networking Site User’s Behavioral Intention Based on the UTAUT Model

碩士 === 雲林科技大學 === 資訊管理系碩士班 === 98 === More than the 100 million people using the Social Networking Sites to contact their friends, and share their life. This study was investigated the domestic user behavior, the purpose is to understand what are user’s motivations and habits, in order to provide we...

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Bibliographic Details
Main Authors: Yi-Jane Chen, 陳怡蓁
Other Authors: Hsueh-Chi Shih
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/27236824791147029159