The Impact of Brand Experience on Customer Equity
碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === The main purpose of this study is to discuss the effect of relationship between brand experience and customer equity that includes value equity, brand equity and relationship equity. Moreover, we divide brand experience into 4 contact points - communication, env...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36254576776889988811 |