The Influencing Factors of Copycatting Product Purchasing Behavior
碩士 === 雲林科技大學 === 企業管理系碩士班 === 98 === The main purpose of this research is to discuss the reason that consumers purchase copycatting. The purchasing situation is categorized into four situations which are purchase individual situation, group members with high agreements, group members with low agree...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73781425806717970736 |