The Key Factors Affecting Own Brand Loyalty ─ A Case Study of Carrefour
碩士 === 萬能科技大學 === 經營管理研究所 === 98 === Following the change of retail industry environment, consumers increase demands for old-fashioned shops that weed the traditional industry out. In the trend of strong competition, retailers have been set up exclusive brand personality. Own brand can be the best...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74721737594826158497 |