The Study of Own Brand Product Perceived Risk and Purchase Intention─Case Study of 7-ELEVEn
碩士 === 萬能科技大學 === 經營管理研究所 === 98 === Following the trend of less profit from the original manufacturer (OEM) and original design (ODM) orders, OEM and ODM companies acknowledge that creating their own brand becomes more important than before. The revolution of retail channel gradually changes t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6ehtsz |