A Study in Purchase Intention of Consumer Behavior- A Case of Bike Product
碩士 === 台南科技大學 === 商學與管理研究所 === 98 === The global warming becomes serious and people willing to spend their money on the green products, such as bicycle. In Taiwan, the bicycle industry becomes very popular in recent days. In order to investigate what affects the consumers make their decisions to b...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/64818812374934953407 |