A Study in Purchase Intention of Consumer Behavior- A Case of Bike Product

碩士 === 台南科技大學 === 商學與管理研究所 === 98 === The global warming becomes serious and people willing to spend their money on the green products, such as bicycle. In Taiwan, the bicycle industry becomes very popular in recent days. In order to investigate what affects the consumers make their decisions to b...

Full description

Bibliographic Details
Main Authors: Ya-Li Wu, 吳亞莉
Other Authors: Kuo-Chin Lin
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/64818812374934953407