Examining the Effect of Technology Readiness and Switching Costs to Operating System Switching Intention
碩士 === 大同大學 === 資訊經營學系(所) === 98 === This study adopted the framework from the theory of the switching costs by Burnham et al., (2003) to discuss which customers’ switching costs will influence the switching intention of operating system. In this study we also verified the technology readiness play...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73263339562533190640 |