Market Segmentation in Banking Industry:The Relationship among Variables of Demographic and Lifestyles and Desired Bank Benefits
碩士 === 大同大學 === 事業經營學系(所) === 98 === It has been more than 100 years since the financial industry in Taiwan developed up to now. The financial service industry plays an important role in Taiwan economy. Due to the deregulation and internationalization, the degree of competition of banking industry w...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39409145181294116444 |