EFFECTS OF LIMITED PURCHASE OPPORTUNITIES ON PATTERNS OF REGRET－WITH INVOLVEMENT AS A MODERATOR
碩士 === 大同大學 === 事業經營學系(所) === 98 === In limited purchase opportunities situations where the purchase decision cannot be reversed not purchasing (inactions) is seen as a loss and associated with greater short-term regret than purchasing (Lisa and Kristin, 2006). In this situation, consumers will have...
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| Format: | Others |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98554257822345812802 |