The factors that affect customers’purchasing intentions toward bancassurance products-Analyzed by the aspects of involvement and service quality.
碩士 === 淡江大學 === 全球華商經營管理數位學習碩士在職專班 === 98 === In the era of financial institute integration, the idea about “One-stop-shopping”urges financial institutes to integrate the finical products, such as banking, insurance, stock, and trust, all together. In order to provide full-scaled services for th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94050844942485221695 |