The Investigation on Customer Value and Consumer Purchasing Decisions of Global Luxury Brand
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 98 === Due to the booming consumption in Asian market in recent years, numerous European luxury brands began to focus on Asian market. Within the accumulated gross of 80 billion U.S. dollars in global luxury goods market, Asian market alone takes up 37% of the shar...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96083871334003249001 |