A Study on User''s Satisfaction and Loyalty of Web ATM - A Case Study of TAIWAN
碩士 === 淡江大學 === 國際商學碩士在職專班 === 98 === Since it was introduced to the market in 2004, Web ATM services are now provided by 48 financial institutions. In order to compete in this rapidly growing market, satisfaction and loyalty from existing users are essential for firms to attract new customers while...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46898258121783589609 |