Enhancing Communication Between R&D and Marketing: The Moderating Role of Relative Functional Identification
碩士 === 淡江大學 === 企業管理學系碩士班 === 98 === Using research in social psychology, this study illustrate how two key routes to improve communication between R&D and marketing are dependent on the strength of managers’ psychological connection to their functional area compared to the firm as a whole (i.e....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10229954148388410330 |