A Study of Store Decorating Situational Effects on Purchasing and Post-purchase Evaluation for Bedding Product.
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === Abstract: This study investigated the use of context to influence the atmosphere in the five sensory perception, caused by the adjustment of consumer attention decoration situation, and then upgrade after purchase evaluation. Bedding through the atmosphere to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51404276306856722718 |