Purchasing Intention and Behavior for Male Consumers on Skin Care Products－An Application of Integrating Self-image with Theory of Reasoned Action
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === There is an old saying “A woman will doll herself up for someone who loves her or she loves.”, but nowadays it can be changed into “A man will make himself look better for himself.” Since the concept of men using cosmetics are gradually popular, the ratio of m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53447658018087546905 |