The Trend of Metaphor Advertisement and its Impact on Consumers’ Attitude
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 98 === The usage of “metaphor” came from figures of speech in rhetoric and has been gradually transformed from linguistic into visual/graphic domain. Metaphor connects 2 irrelevant things by transforming some common similarity and generates a brand new cognitive rela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20837854502964662286 |