Online Experiences Impact on Online Word of Mouth Intention: The Emotions as Mediators
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === This study focuses on online experiences, and sorts it into four elements: sensory experiences, interactive experiences, affective experiences, and trustful experiences. In addition, this study also examines the relationship of four online experiential elem...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jt3pmp |