A Study on the Association among Power Source, Channel Strategy and Channel Performance - An Empirical Investigation of the Telecommunication Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === In recent years, the marketing channel has become more and more powerful. All marketing activities need channel system, which concludes distributor, wholesaler, dealer, retailer… etc. It transmits products and services to the consumers by efficient ways. Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y26de4 |