An Empirical Study of Stores Staff and Customer Discretionary Behavior from Customer Advocacy Viewpoint-The Mediation Effect of Relationship Benefit

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === In this study, the advocacy of marketing from the point of view, to department store counters, store service, for instance, through the mediating effect of relationship benefits and explore its impact. In order to avoid the same sources of information lea...

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Bibliographic Details
Main Authors: Po-Yuan Liao, 廖柏源
Other Authors: Sen-Kuei Liao
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/gd7hfw