| Summary: | 碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === The economy evolution has been shifted to the era of experience economy. The enterprise needs to provide the customers customize the service, plans the experience for the customer to increase customer satisfaction and loyalty. Therefore, this study deals with theory building and practical analysis of consumer motivations and strategic experiential modules.
This study is based on strategic experiential modules and consumer motivations. There were 300 questionnaires overall released for six industries include food, clothing, housing, transportation, education and entertainment. The results revealed that customers of different consumer motivations influence strategic experiential modules. The different strategic experiential modules influence customer satisfaction and loyalty.
Results suggest are as follows: 1. Strengthen strategic experiential modules according to corresponding industries. 2. Strengthen strategic experiential modules according to corresponding consumer motivations. 3. Demographic factors are used as a basis of market segmentation in different industries.
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