The Study of the Relationship between Consumer Motivations and Strategic Experiential Modules Preferences
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 98 === The economy evolution has been shifted to the era of experience economy. The enterprise needs to provide the customers customize the service, plans the experience for the customer to increase customer satisfaction and loyalty. Therefore, this study deal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/es7a77 |