A Study of the Relationships among Relationship Marketing Programs, Relationship Quality, and Relationship Outcomes:The Moderating Effect of Marketing Channel System Types
碩士 === 東海大學 === 企業管理學系碩士班 === 98 === When the uncertainty of external environment of industries increases, enterprises need to have a well-developed relationships with channel partners. The key to have a well-developed relationships is the relationship bonds with channel partners. Using Relationship...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06535085796247391476 |