The Impact of Internal Marketing toward Franchisees’ Job Satisfaction and Re-contracted Intention
碩士 === 東海大學 === 企業管理學系碩士班 === 98 === This study is a survey of the franchisees of a national convenience store chain in central and southern regions. A total of 163 valid questionnaires were collected and through factor analysis and regression analysis to measure the impact among the various variabl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57500455820809852901 |