Marketing Communication, Consumer-Brand Relationship, and Brand Loyalty: The Study of Mobile Phone Consumers in Taiwan
碩士 === 東海大學 === 企業管理學系碩士班 === 98 === Today, because of auxiliary tools (ex:computer systems) , marketing communication in business can not only design brand messages much personally , but also take two-way communication with consumers efficiently. Therefore, how companies make the best use of these...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90498549447855655487 |