Apply Means-end Chain Model to Investigate Values Associated with Cycling
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 98 === Cycling is becoming popular in Taiwan. The popularity triggers the motivation for investigating the values associated with the cycling activity. The purpose of this research is threefold: First, explore the attributes of the cycling activity which can attract...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01510549104784940132 |