The Study on the Relationship between Advertisement Involvement of Customers and Keyword Advertising –A Case Study of Apparel Industry
碩士 === 亞洲大學 === 國際企業學系碩士班 === 98 === Using apparel industry as the subjects, this study investigates on keyword advertisements. The research framework focuses on exploring the relationships between dimensions of advertising involvement, perceptual preference, advertising cognition, media sharing beh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32311793594032191911 |