A Study on Experiential Marketing for Cultural and Creative Industry –A Case Study of Dajia Mazu Pilgrimage
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 98 === As two trends of globalization and technology, the 21st century economy has transformed into an innovative knowledge-based economic structure. "Cultural and creative industry," was born against this background with the expectation of creating higher...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92045599297918434031 |