The Study of key Customer Management, Relationship Maintaining, and Relationship Quality

碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 98 === To better understand how foreign bank in Taiwan develop successful strategies, this study examines the effects of the key customer management and relationship maintaining on relationship quality. Furthermore, we also explore the effort of relationship maintain...

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Bibliographic Details
Main Authors: Wang, Chau-Sheng., 王朝生
Other Authors: Huang, Shun-Hsi
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/28507954378126909449