An Emperical Study of Factors that Impact Consumer's Cross-buying Intention-A Model for Bank Industry
碩士 === 亞洲大學 === 國際企業學系碩士在職專班 === 98 === The purpose of our study was to extend and verify a consumer’s cross-buying intention model. A questionnaire was constructed and data were collected from 431 customers of banks in Taiwan. Factor analysis and regression techniques were then applied to test the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82203614768570751235 |