The Moderating Effects of Market Orientation on New Product Performance by Dynamic Capability
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === Firms rely on innovations to achieve and sustain competitive advantages in ever-changing markets. Companies must constantly develop new strategies and appealing products to secure market shares. When implementing business plans and strategic managements, compani...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38912559364240605360 |