The influence of the product knowledge on the purchase intention through the perceived value - an empirical study of convenience goods
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === With the current traffic and network more and more developed in the world, making trade between countries become increasingly common, leading to the formation of the trend toward globalization of markets, each market will have many new products on the market, am...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98546502890175271242 |