A Study of the Relationship between Visitors' Destination Image, Place Attachment and Behavioral Intention - in the Case of Tainan City
碩士 === 南台科技大學 === 休閒事業管理系 === 98 === Destination image has been recognized to have decisive influence on tourists’ visitation intention, therefore the image held by a target market must been explored to propose an appropriate marketing strategy. This research is aimed to investigate visitors’ percei...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31370791523341925472 |