Research on The Relationships among Service Quality,Relationship Marketing, Enterprise Image, CustomerSatisfaction And Customer Loyalty—Takingthe Tainan, Chiayi, Yunlin area bankenterprise as an example

碩士 === 南台科技大學 === 高階主管企管碩士班 === 98 === Look all around the changes of the current financial environment. After the financial tsunami raided the whole world. It is more stern for banking industry's operating.In under the financial commodity homogenization, liberalization,internationalization tid...

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Bibliographic Details
Main Authors: LUN JYH CHANG, 林志剛
Other Authors: MIN-TSAI LAI
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/17137632856971464792