Consumer Intention toward Switch from physical book to e-book
碩士 === 南台科技大學 === 企業管理系 === 98 === The rapid development and improvement of network infrastructure, coupled with the increasing trend of new technology, is radically changing the way of book is created and distributed and further taking it into another stage. As the traditional way of real book dis...
Main Authors: | Woranart, 李甜甜 |
---|---|
Other Authors: | Lee, Kuo-Wei |
Format: | Others |
Language: | en_US |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/04960510903533533979 |
Similar Items
-
A Study of consumers Behavior Intention toward Free E-books
by: Pei-Yin Yu, et al.
Published: (2014) -
An investigation of factors affecting consumers intentions toward online hotel booking websites
by: Lin, Ting-Yu, et al.
Published: (2017) -
The Study of Consumer Purchasing Intention and Pricing of Online Audio Books
by: Shang-En Lee, et al.
Published: (2010) -
Toward an Understanding of Online Word-of-Mouth Message Content and the Booking Intentions of Lodging Consumers
by: Van Loon, Gerald
Published: (2012) -
The Study of Internet Book Reviews and Book-Borrowing Intention
by: Li-ling Lee, et al.
Published: (2008)