Consumer Intention toward Switch from physical book to e-book

碩士 === 南台科技大學 === 企業管理系 === 98 === The rapid development and improvement of network infrastructure, coupled with the increasing trend of new technology, is radically changing the way of book is created and distributed and further taking it into another stage. As the traditional way of real book dis...

Full description

Bibliographic Details
Main Authors: Woranart, 李甜甜
Other Authors: Lee, Kuo-Wei
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/04960510903533533979