Customer Satisfaction and Post-purchase Behavior The Case of Starbucks Coffee in the Philippines
碩士 === 南台科技大學 === 企業管理系 === 98 === Starbucks is one of the most successful coffee chain stores in the world. This paper would like to study the Filipino consumers’ satisfaction levels with Starbucks’ products, service, image, and surroundings, and find out whether there is a relationship between the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91488194017037013294 |