The Impact of Service Encounter on Behavior Intention - Using Personal Experience and Experiential Value as Mediator

The Impact of Service Encounter on Behavior Intention - Using Personal Experience and Experiential Value as Mediator

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碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === With the dramatic improvement of IT and Science, the service encounter styles do not just focus on human service encounter nowadays. Visitors don’t just browse the guide to exhibitions in a museum, but use the new IT such as e-books, interactive devices, infrare...

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Bibliographic Details
Main Authors:	Chen Yi, Lin, 林政億
Other Authors:	Ying-Yuh, Huang
Format:	Others
Language:	zh-TW
Published:	2010
Online Access:	http://ndltd.ncl.edu.tw/handle/63695473163795911217

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