The Impact of Service Encounter on Behavior Intention - Using Personal Experience and Experiential Value as Mediator
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === With the dramatic improvement of IT and Science, the service encounter styles do not just focus on human service encounter nowadays. Visitors don’t just browse the guide to exhibitions in a museum, but use the new IT such as e-books, interactive devices, infrare...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63695473163795911217 |