A Study on Vanity Trait, Brand Image and Self-Concept Affecting Purchasing Behavior of Consumer: A Case of Cosmetic Products
碩士 === 樹德科技大學 === 經營管理研究所 === 98 === In the 21st century of today, international economic situation have been growing up rapidly in the recent years. Furthermore, among the Asia Pacific markets, Vietnam is the fastest growing market. The general purpose of this study is to investigate the relationsh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76159531907928006510 |