Cultural Distance and Entry Mode Strategy-Moderating Effect of External Corporate Governance Environment

碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 98 === In this study, we examined the relation between cultural distance and firm’s foreign entry mode choice. Many entry mode studies have found that cultural distance is a key factor for firm entry strategic choice. However, their findings were heterogeneous. We arg...

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Bibliographic Details
Main Authors: Shih-Yuan Huang, 黃詩媛
Other Authors: Yi-Chieh Chang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/13251543794359487924