An exploratory research on Taiwan cities' brand personality

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === In the globalization trend of thought, traffic and information becomes more convenient and prospering. Global market becomes a unitary economy market environment. Under this impact, the competition of cities becomes more violent and the choice of consumer...

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Bibliographic Details
Main Authors:	Guo-pei Lin, 郭沛琳
Other Authors:	none
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/10432393371448509390

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