An exploratory research on Taiwan cities' brand personality
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === In the globalization trend of thought, traffic and information becomes more convenient and prospering. Global market becomes a unitary economy market environment. Under this impact, the competition of cities becomes more violent and the choice of consumer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/10432393371448509390 |