The Power of Rhetoric: Verbal and Visual Rhetoric in Advertising
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === There are a lot of crucial factors in the success of advertising including text originality, social culture, and individual attributes. For advertisers, text is the key point at the beginning of ad creation. However, there seems no clear direction to foll...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44505186781201103390 |